Recruitment Marketing Report Card: Fortune 500

Date: May 16, 2017 | Time: 2pm EST | Duration: 1 Hour

Join us for this amazing expert panel as we discuss Recruitment Marketing Report Card featuring 5 amazing leaders at the worlds largest companies.

To gain a competitive advantage in today’s candidate-led job market, leading companies are investing in a cutting-edge recruiting strategy: Recruitment Marketing. In a new research report, SmashFly Technologies found that 34% of the Fortune 500 are using Recruitment Marketing practices and technology to attract and hire top talent ahead of their competition to ensure business growth.

The second annual SmashFly Recruitment Marketing Report Card analyzes the career websites, social channels, lead generation and talent nurture efforts of the 2016 Fortune 500 to understand their adoption of Recruitment Marketing practices and technology. Recruitment Marketing leverages the latest digital marketing tactics such as search engine optimization, pay per click advertising, social media and mobile friendly web experiences to find, attract, engage and nurture candidates to become new hires. Technology such as a Recruitment Marketing Platform enables talent acquisition teams to automate, manage and measure the success of all recruiting tactics, strategies and programs from one centralized system.

What strategies make the grade when it comes to recruitment marketing? Learn what worked, what didn’t and the lessons everyone should know about in this live Q&A with senior recruiting leaders executing best in class recruitment marketing programs today.



Craig Fisher, Employer Branding, CA Technologies
Craig Fisher leads employer branding at CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more.
Twitter: @fishdogs
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Amy Ala, Recruiter, Microsoft
Amy Miller is a staffing consultant & talent sourcer for Microsoft, where she supports the hardware division as a member of Microsoft’s in-house talent acquisition team.
Twitter: @alarecruiter
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Andres Traslavania, Director Global Recruiting, Whole Foods
Innovative and technology-driven leader with comprehensive experience in both domestic and international sourcing and social recruitment. Recognized for ability to build strategic partnerships across all levels of the organization.
Twitter: @traslavina
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Chris Brablc, Director of Product Marketing,, Smashfly
Director of Marketing for SmashFly Technologies (@smashfly), Sports Junkie, HR Technologist, Recruiting Blogger, Basketball Coach, @BostonCollege Alum.
Twitter: @cbrablc
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Matt Charney, Executive Editor, RecruitingDaily
Editor in Chief @RecruitingDaily + @RecruitingBlogs. HR & Recruiting Nerd. Gangsta. My views are my own. And they're snarky.
Twitter: @mattcharney
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