The Good, Bad And Ugly: Job Descriptions

The Good, Bad And Ugly: Job Descriptions

Poor job descriptions don’t have to be a necessary evil. Flooding you with unqualified resumes and wasting your time and budget. Done right, they can help turn a job ad from post and pray to post and prey.

With the right job ad strategy, you can stand out as an employer of choice. Conveying your company culture and setting realistic candidate expectations about what working at your company are really all about.

Keeping it real means not only recruiting the right talent, but retaining it, too.

But what does that mean? How do you take the theoretical and make it practical for your recruiting team? We’ve gathered a panel, thanks to our friends and sponsor Glassdoor, to answer this important question. Bill Boorman – RecruitingDaily EMEA Director and head judge for the EMEA Candidate Experience Awards, Stephen O’Donnell Founder of the National Online Recruitment Awards and Bethan Davies, Strategic Talent Resourcing Consultant will discuss strategies and real examples from top companies around Europe.

Key Takeaways:

  • Optimise your job ads, by choosing the right titles, keywords and distribution channels so the talent you’re looking for can find you, too. We’ll discuss processes and best practices for improving the quality of your applicants.
  • Taking your advertising beyond traditional job boards with new and emerging solutions, from social media ad retargeting, to better sourcing.
  • While Better job ads can attract twice as many qualified applicants and drive cost-per-hire down by up to 30%. Learn the role job ads play in building an effective employer brand, and solutions that can help you make the most out of your job advertising efforts.


Bill Boorman, Managing Director - Technology & Innovation, RecruitingDaily
Bill drives expansion of our communities in EMEA, APAC and beyond. He's also in charge of developing our advisory services to HR tech start ups and established companies.
Twitter: @billboorman
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Stephen O'Donnell, Founder & Chairman, National Online Recruitment Awards
I have been actively involved in the professional recruitment sector since 1987, owning and running recruitment agencies since 1993. I am a Fellow of the Institute of Recruitment Professionals (REC).
Twitter: @stephenodonn
Connect on LinkedIn

Bethan Davies, Talent Resourcing Advisor, Consultant
Over 17 years in Talent Acquisition initially as an executive search consultant moving in-house working with large multi-nationals creating strategic resourcing strategies, tactics as well as hands-on delivery.
Twitter: @bethan121
Connect on LinkedIn

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